Case Studies In Marketing Management


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Question 7. Good Living Ltd. These tablets are packed in strips of 12 tablets each. Each of these strips is packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.

CBSE, Sample Paper Answer: The purpose of packaging the tablets in a corrugated box is to facilitate their transportation, warehousing and easy identification. Question 8. Sakina was very worried. She called upon the marketing Manager, Mr. Kapoor for his advice. The MD liked the suggestion very much. Identify the promotional tool which can be used by the hotel through which large number of prospective pilgrimage tourists all over the country and abroad can be reached, informed and persuaded to use the incentive. Question 9.

Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a Facebook page, asked people what they wanted, and they came up with a list of about places and tied-up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered fresh tea leaves from Darjeeling. Through their business, they wished to bridge the gap between sellers and buyers.

The business is now worth millions. Explain any two important activities that Anouskha and Sumeet will have to be involved in for making the goods available to customers at the right place, in the right quantity and at the right time. Two such activities are explained below:.

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Question A company was marketing juicers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services.

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As a result, its relations with customers got spoiled and the image of the company in the public was damaged. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reason. Therefore, the company took all possible measures to protect and promote its favourable image. As a result, the goodwill of the company improved in the society. OR A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers.

As a result, its relations with customers got spoiled and the image of the company was damaged in the public. Therefore, the company took all possible measures to protect and promote its favourable image in the eyes of the public. Maruti Vega Ltd.


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The company is not only offering the products but also handling complaints and offering after-sales services. Identify the element of marketing mix discussed here. Her father was a farmer who grew different varieties of rice and was well-versed in the various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price.

She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. She felt that these names would help her in product differentiation. Explain the three functions of marketing with reference to the above paragraph CBSE, OD Answer: The three functions of marketing with reference to the above paragraph are described below:.

Beauty Products Ltd. The company uses plant-based materials for its products and is the No. It not only satisfies its customers but also believes in the overall protection of the planet. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products.

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Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.

The above paragraph describes the combination of variables used by Haryaram to prepare its market offering.

Identify and explain the variables. Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. Zest Ltd. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. Zoom Udyog, a car manufacturing company, has started its business with Zoom and slowly launched Zoom, Wagon-Z, Swy-fy etc.

Identify the element of marketing mix referred here. Crackers Ltd. To meet the increased demand, the company employed children from nearby villages. Although the product was in great demand, appropriate safety warnings for use were not mentioned on the packets that led to many accidents. ABC Crackers Ltd. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment.

Because of the good behaviour of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh thought of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the same.

After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society on regular basis. Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was units a month.

Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste.


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  5. So with due permission, he started donating toothbrushes and toothpastes every month to the school. Amar is engaged in the manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerator in the market. Identify and explain the marketing philosophy involved.

    Therefore, the marketer first assesses the needs and preferences of its target market and manufactures products accordingly in order to satisfy their needs and wants optimally.

    Case Studies in Marketing Management S. Ramesh Kumar - Pearson Education, India

    It aims at profit maximization through customer satisfaction. Mansi, a shoe manufacturer for school students, decided to maximise profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production. In the context of above case:.

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    Ranger India Limited, is an automobile manufacturer in India. It makes 1. It has a sales network of company approved retailers that spreads across cities. As the number of people making online purchases has increased manifolds, there is a growing concern about the disposal and management of packaging waste. Every item bought is delivered with excess packaging and sometimes even non-biodegradable materials are used. Rastro Inc. The company also has a chain of retail stores known as Restro Stores. Despite high competition, Restro has succeeded in creating demand for its products, giving the company power over prices through product differentiation, innovative advertising and ensured brand loyalty.

    Rupali intends to start an enterprise that produces chocolates. Initially, in order to assess the taste and preferences of the people about the chocolates. She used social media and online surveys. Thereafter, she prepared a detailed SWOT strengths, weaknesses, opportunities and threatsjanalysis of her enterprise to devise a strategy that will give her an edge over the competitors.

    She has decided to fix up the price of chocolates relatively at lower level in the beginning and later on as the demand picks up she may revise the prices. They outsource all their products from tribal and rural women in the state of Rajasthan. Her teaching responsibilities include Global Marketing Strategy, Advertising Psychology and Research Methods at undergraduate and postgraduate levels.

    Case Studies In Marketing Management Case Studies In Marketing Management
    Case Studies In Marketing Management Case Studies In Marketing Management
    Case Studies In Marketing Management Case Studies In Marketing Management
    Case Studies In Marketing Management Case Studies In Marketing Management
    Case Studies In Marketing Management Case Studies In Marketing Management
    Case Studies In Marketing Management Case Studies In Marketing Management
    Case Studies In Marketing Management Case Studies In Marketing Management
    Case Studies In Marketing Management Case Studies In Marketing Management

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